Traditionally, the content and frequency of marketing and advertising programs was the exclusive domain associated with external agencies such as advertising and marketing study firms. However , with the advent of social media, it has become possible to use web-based technology to encourage interactive communication. This is often referred to as consumer generated media, because it is driven by end-users. Social internet marketing is therefore , the method by which companies utilize social online media stations, to connect with their target markets.
Social media marketing also involves social media optimization or even SMO. It is referred to in this way, since its emphasis is on attaining website optimization, which is the process of improving a site’s visibility on the web. Social media includes social networking sites such as Facebook, Twitter, LinkedIn, MySpace, blogs, movie sharing such as YouTube, social bookmarking sites like Digg, Reddit, presentation revealing, photo sharing and the ever well-known Meetup website. It is also synonymous with Social Network Marketing. This involves the use of social networking sites to market products and services, as well as to take part in public relation activities.
By using a method known as viral marketing, marketers can easily use these websites to improve product sales, and increase brand awareness. This marketing and advertising method is referred to as being viral because in essence, it is passed from person to person, via the social network sites. Text messages, images, video clips, and games, are just some of the tools utilized in viral marketing promotions. The success of a viral marketing program is dependent on concentrating on and focusing on people with large social networks, who have a significant influence on their system. This will ensure that the advertising information gains optimum visibility.
Social media marketing will be increasingly being seen by business people, as an important part of their incorporated marketing program, which can assist them in growing their business.
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Studies indicate that business owners, who commit at least 6 hours per week on marketing programs, have been able to generate a minimum of 50% more exposure for their business. Along with this, they have been able to attract more traffic to their website, gain qualified prospects, and create new business partnerships.
To get started with social media marketing, you will of course have to join one of the top social media sites. In an April 2010 Social Media Marketing Report by Michael Stelzner, experienced marketers discovered Twitter as their number one social networking system, with blogs following closely in second place. For beginner marketers, Facebook is ranked as their number one choice closely followed by Twitter and LinkedIn.
One important way in which you are able to maximize the benefit of using a social networking site, is to build relationships. If you are using Twitter, for example , you can start seeking out the top tweeters in your niche and even in your local area. Getting identified these people, you can then begin participating in discussions, and become involved in the promotion associated with important events and products. Also make sure to respond to tweets, and encourage retweeting as much as possible.
Other benefits to become derived from social marketing effectively include obtaining marketing feedback, as well as linking along with key players in the industry. These links will of course be cross-cultural, along with international and will therefore extend your own market penetration.
Social network marketing is extremely consumer focused. Through the use of social media, you are able to put the spotlight on what people need, rather than on persuading them to buy something that you have already produced. The particular feedback you get is able to guide your own product development, and focus your marketing and advertising efforts on what is important to your main point here.