The particular scenario:
You are at a trade show or networking event, you meet a prospective client. They are very impressed with your product and service offering and ask to get your business card. You happen to be happy to oblige and excited for your opportunity. Unfortunately, you lose credibility whenever your prospect sees your email address is really a free one provided by the likes of Bing and Gmail or an Internet company such as Comcast or AOL.
How do a potential customer or prospect actually take you serious when your email account does not really reflect your real company?
An email address associated with yourcompany @ gmail or yourcompany @ comcast looks unprofessional and prospects will perceive your companies service as second-rate.
Any business organization that relies on free e-mail services for business correspondence will find it difficult to convince its target market that its products and services are certainly not inferior. Perception is crucial in the business entire world and remains one of the key elements that will influence a person’s decision to do company with you, or not.
Using free email services may be a major deterrent to potential clients. If you are you looking for more info on how to send customized email from gmail visit our internet site.
You do not want to lose a huge business deal because of the wrong perception clients have of you. You can overcome this hurdle by simply having your domain name registered so that you can use business emails for your correspondence and open your company to significant business opportunities.
Not making the small investment in signing up a company domain gives the appearance that you will be cheap and not a serious business organization.
Since registering a domain name comes at a minimal cost, it is expected that a financially stable organization would be able to secure its own identity. Your lack of effort and small investment in getting a domain name leaves your potential customers with the impression you are not a viable company and maybe, weak financially.
When you are perceived cheap, your products and services will be labeled mediocre in the minds of your existing plus prospective customers. This could negatively affect your own sales, hamper the growth of the organization, and threaten your survival in the market space in the midst of your competition.
Using a free email service for company implies lack of credibility and potential clients may wonder if your company is stable and you are here to stay.
Credibility is a main component in achieving business achievement and this cannot be over-emphasized. Your customers need to know they can trust you with their money and information before they are going to do business with you. Small businesses need to convince their prospective clients that they are trust-worthy and able to handle big tasks and keep their personal information safe.
Prospective clients need to be absolutely sure that you are here to stay. A stable business relationship is required of all prospective clients. Your clients need to be assured that you will stand the test of time. Having your own company email sends the signal that you are stable, dependable, and here for the long run.
Your company may be subjected to hijacking plus leave your customers vulnerable to fraud.
Using the abundance of information now being disseminated through email, the security level of your own electronic communications must be sufficient enough to handle the delicate nature of business correspondence. Strict regulations require a high level of privacy and security with regard to the exchange of information, which usually cannot be guaranteed by free e-mail services.
Not only do free email solutions tend to come with lots of adverts plus linked to spam mails, these types are usually subject to hijacking by fraudsters in order to defraud your clients. Several situations have been reported where unsuspecting businesses have had their professional bank accounts affected by scammers who specialize in intercepting the emails of companies involving free email services. Trying to save a few bucks by using a free email service is not worth the discomfort the financial loss will cause in order to both you and your clients.
A business email coming from yourcompany @ yahoo or yourcompany @ aol will be presumed unsafe or spam.
Along with the numerous security issues that come with a free email service is the fact that many emails from free providers are flagged as JUNK MAIL or Junk, just by the email domain name itself. Your correspondence will likely become stuck in spam filters or even assumed as unsafe or rubbish and will likely be rejected, not shipped, or immediately deleted and never opened.
You get what you pay for.
While the option to send online messages at no cost might seem alluring to a small business owner with a little budget, the drawbacks are not so visible on the surface. You are left with many limitations when using a free service like Gmail. Trying to get support and assist through a free email provider is almost impossible. Because the service is free of charge, these companies have very limited support assets for its users.
If you are using an email accounts provided by your Internet services provider, what happens should you need to switch providers? Imagine if the provider becomes acquired and then you’re forced to change your email address? Suddenly, your current and prospective clients are unable to reach you. In addition , you have the high price of reprinting business cards, letterhead, as well as other literature. Then there is the daunting task of changing your information anywhere your company appears online such as directories and social media marketing sites — and don’t forget all those user accounts you’ll need to update so you no longer miss a crucial notification.
Having email addresses such as info @ yourcompany, support @ yourcompany, or sales @ yourcompany creates the impression that the business is reputable and well-structured and ready to do real business.
Clients tend to respect and place a higher value on firms that can be reached by means of separate business email addresses for different forms of correspondence. This gives the impression you might be organized and proficient in processing questions, requests, and comments. Likewise, much more it easier for you to sort out your emails in a more efficient way and for that reason your response to such inquiries will be faster.
Apart from having a personalized website such as you @ yourcompany, the major difference between the types of email balances mentioned above and having your own is simple – control. As the owner of the domain, the email account belongs for you as well, meaning you have control of where and how it is managed. You can determine what security features are implemented to keep your customer’s information safe and your company compliant with regulators.
A little investment will go a long way in improving your company to the next level… and past!
It is imperative you portray your company as a reputable brand by registering your domain name. When your emails reveal your own business identity, it provides a feeling of credibility and makes your small business look big. Free webmail and ISP accounts might serve benefits to the average user, but as a company owner, they will do nothing but limit your potential.
Having your own company email establishes credibility with your audience, plus being it’s associated with your online existence, such as your web site or social media marketing page, it makes you much easier to discover via search engines. By owning your email address you can distance yourself entirely from a third-party company and have a lot more authority over the fate of your company.
If your business relies heavily upon email to communicate with prospective plus current customers, the growth and reputation of your business may depend on making that small investment to register your personal domain.
There’s no question that email is one of the most important things small business owners depend on every day. You depend on your business e-mail correspondence to accomplish so many things – so security and reliability is crucial. The U. S. Small Business Administration declares that “Your domain name represents the web identity of your online business… “