With all the economy still in a delicate stage of its recovery, businesses can’t pay for to go all out on Christmas business gifts anymore. The approach of purchasing high numbers of cheap promotional products plus treating everyone to a festive treat are long gone and the new trend is to choose style and compound to the most deserving over higher quantity to the masses.
So rather than just going buying nice looking corporate gift items it is important to think about what you want as a result of your gifts. Do you want to market your company and promote your brand? Do you want to prize and motivate your staff? Unfortunately, it is quite rare in the world of Christmas business gifts to find a selfless gift, therefore think about your recipients and what can make the biggest impression.
This is an important period for marketing, promotions and employees motivation so to help you get the most from your Christmas corporate gifts we have combined this guide to make this Christmas choose a swing.
It seems quite obvious, but if you are sending out Christmas corporate gifts with a marketing and marketing motive then it is the items that are practical and used most frequently which will be the most effective.
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If you are promoting your brand then chances are you will have the company logo on the gift and the gift by itself will be an item that reflects the brand message, so the more often it really is used the higher it’s visibility will be.
Every day office items are a good place to start, and products like expensive drives and paperweights make outstanding Christmas corporate gifts because of their high practicality and visibility. An item like this that has your company’s brand onto it will be frequently seen and use your company to the memories of those that will matter the most, existing and potential customers.
As I mentioned in the intro, quality is becoming more important with Christmas corporate gifts. The days of sending out vast numbers of poor quality gifts has been replaced with the practice of sending out premium corporate gifts to only the best customers and the potential clients who issue the most.
Premium Christmas corporate presents will make a real impression with both staff and clients and will stand out from all of your competitors who are still using the “spam” approach to corporate gifts. The feeling of receiving a special gift is the exact same whether you are at work or at home, so make sure you treat those that are close to you in business with the same level of thought as you would those closest to you in your personal life.
After the subject of quality, the subject of cost will inevitably follow. Everyone is trying to a tight budget right now and it will be crazy to go and spend large sums of money on Christmas corporate gifts if the budget is creaking. The trick is that items with a higher perceived value such as flash drives or business card holders can in fact be quite affordable. Premium corporate gifts don’t have to cost a premium and items with a high perceived value can mean that your recipient’s are happy with their gifts and your bank manager is not shouting at you down the telephone.
The message is vital for your Christmas corporate gifts and it is something that you should think about right at the start if you are deciding what to get and who else to give it to. Like a brand name, the message can be portrayed with the physical item that you get or in what you have branded onto it, whether this is a logo, a slogan or an information. Are you advertising your passion regarding quality? Then make sure your gift fits this promise. Trying to build closer relations with a company? Show you possess gone to the trouble to find out what it is that they do and the type of people that they employ. Personalisation is the key to delivering a powerful and lasting message.
As well as being practical it is important that your Christmas corporate gifts look great. They have all very well having an useful item but if it is mind bogglingly ugly then there is no chance that people are going to want to be seen with it. Beauty is of course in the eye of the beholder so unless you are certain that somebody is going to like a particular gift, prevent anything controversial and stick to modern, fashionable items that will be appreciated by most people. Of course , personalisation is extremely important when you are buying gift in bulk then staying safe with the style of the product is a must.
Many of the ideas in the list are fairly common sense but it’s always helpful to have a checklist in front of you to illustrate your guidelines. Be cautious about what you are trying to do with your Christmas corporate gifts and always remember your budget and you can’t go wrong. It does not take thought that counts, but make sure you have the right thought to start with!